This is the third and final part in our series on achieving hyper-personalization of content at scale.
In our previous articles, we addressed the macro trends shaping the wealth management industry and how the hyper-personalization of content is instrumental to craft the unique experiences customers are demanding (part 1). We then began to answer the question “How does a smart content management solution look like?”, and deep-dived into the common challenges associated with content creation and matching to customer profiles (part 2). Today, we will continue to address this question by looking at the two other pillars of a smart content management solution: distribution and the feedback loop.