In today’s digital age, wealth management firms are facing increasing pressure to efficiently manage and deliver high-quality content to their clients. Smart content management is an emerging approach that leverages technologies such as artificial intelligence and machine learning to streamline the content creation, curation, and delivery process. By using smart content management, wealth management firms can provide their clients with personalized, relevant, and timely information that can help them make informed investment decisions.
In this context, smart content management can be a game-changer, enabling wealth management firms to differentiate themselves from the competition, enhance client engagement, and improve overall business performance.
Most recently, we have seen the potential of smart content management in the space of sustainability. It can help RMs and clients to better acquire knowledge and navigate the opportunities and risks of investments from an ESG lens. This is helpful 1) in Switzerland/Europe, where regulatory complexity can be confounding, and 2) in Asia where interest in sustainability is high but the lack of adequate education and risks of greenwashing is a deterrent against meaningful action.
Client benefits
- Improved client satisfaction and business outcomes: by using data-driven insight, deliver hyper-personalized content that resonates with the specific needs and preferences of each client, ultimately leading to higher levels of client satisfaction, retention and engagement, as well better investment outcomes, which can ultimately drive business growth and profitability.
- Efficiency gains – automate many administrative tasks, freeing up time for RMs to focus on more high-value activities, such as providing personalized advice. Centralize content creation and quality control functions, eliminating organizational duplications and content quality inconsistencies.
- Better compliance – ensure that all content is up-to-date, accurate, and compliant with industry regulations and internal policies (e.g., automated suitability checks, compilation of risk disclosure documents, country specific variants, integrating pre/post trade checks, etc.).
finalix contribution
- As-is analysis across the dimensions of Content Production, Content Matching and Content Distribution.
- TOM definition, gap analysis between As-is and TOM, identification of a POC scope.
- Efficient shortlisting and vendor selection through our tried and tested proven solution evaluation project methodology.
- Implementation of the Target Operating Model and support of rollout, communication, and training.
